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Yorkshire 2019: Preparing your business for the UCI Road World Cycling Championships

UCI Road World Championships Yorkshire 2019

View photos from the Yorkshire 2019 Para-cycling International and UCI Road World Cycling Championships

UCI INFORMATION FOR BUSINESSES (HARROGATE & DISTRICT)

From Saturday 21 – Sunday 29 September, our region will welcome the best cyclists from around the world for the Yorkshire 2019 Para-cycling International and UCI Road World Cycling Championships, with around 70 countries represented in time trials and road races.

Whilst a sporting event of this scale brings great opportunities to the Harrogate District, it is important that business owners have access to relevant information to help them plan ahead and advise their customers. I have therefore written a handy guide for businesses in the Harrogate and Knaresborough area, including UCI marketing, travel and event information and links to useful websites.

Note: some details below may be subject to change, so please check the official website links for the most up to date information.

UCI EVENT OVERVIEW – YORKSHIRE 2019

  • The UCI is the worldwide governing body for cycling 
  • The UCI Road World Championships are one of the World’s largest cycling events with around 70 countries represented 
  • Unlike other elite level pro cycling events such as the Tour de France and Giro d’Italia, all teams race in national colours, with the chance to win the iconic rainbow jersey (blue, red, black, yellow and green). The winner can then wear this jersey in every race the following year 
  • The Championships include men’s and women’s races, across three age groups: Junior (age 17-18), Under 23 and Elite. 
  • The time trial events will take place Sunday 22 – Wednesday 25 September
  • Yorkshire will be hosting the first ever Team Time Trial Mixed Relay (3 men and 3 women from each country)
  • The road races will take place Thursday 26 – Sunday 29 September
  • The event is predicted to attract approximately 3 million + roadside spectators and a predicted global TV audience of over 250 million 
  • 6000 – 7000 riders, officials and support staff will be in the Harrogate District for the event 
  • There will be a full week of live coverage on the BBC 
  • All races will end in Harrogate, meaning that competitors, support staff and spectators will remain in the local area. This also means that the winner of every rainbow jersey will be decided in Harrogate
  • Average stay is 4-5 nights for international visitors and 3-4 nights for UK visitors. Most accommodation in the district is already full, but Harrogate Tourist Information have a list of available rooms
  • The event organiser is Yorkshire 2019 Ltd, a company which is has been set up specially to deliver the event and has offices in Harrogate and Leeds 
  • For the first time ever, a UCI-sanctioned International Para-cycling event will take place alongside the UCI Road World Championships on Saturday 21 September. 
  • The Para-cycling races will pass through Knaresborough on Saturday 21 September (2pm – 4pm) as part of Yorkshire 2019 Para-cycling International. This will be one of the biggest Para-cycling events in history and is a qualifier for the Tokoyo 2020 Paralympic Games.
  • Knaresborough Chamber have also organised a large free community event in Knaresborough Market Place and Castle grounds on Saturday 21 September (11am – 9.30pm) to coincide with the Para-cycling races on the High Street. This will include a farmers market, a classic car and steam engine rally, children’s entertainment and an extensive schedule of live music in the Castle grounds.

MARKETING YOUR BUSINESS DURING THE UCI 

GETTING AROUND DURING THE UCI

Note: some details below may be subject to change, so please check the official website links for the most up to date information. I have no affiliation with any of the websites I have linked to. I have just gathered a directory of useful resources to help local business owners such as myself.

Saturday 21 September – Para-cycling in Knaresborough

  • Route: the races will approach Knaresborough on 21 September via Spofforth and Little Ribston and continue on towards Scotton and Ripley 
  • Road Closures: The Market Place, Silver Street and Castlegate will be closed from 8:00 to 18:00 and the High Street will be closed from 11:45 – 16:30. There will be two way traffic on Cheapside (to Brewerton Street) 
  • Parking: all Knaresborough car parks will be open as normal, except the Market Place. However, the road from Little Ribston, the High Street and Bond End will have restricted access due to the Para-cycling races from 11:45 until 16:30, meaning that it may not be possible to leave some car parks within those times. The High Street will be closed from 11:45 until 16:30. The Castle car park will be open all day, but the only exit will be via Cheapside (which will be allowing two way traffic). Please check exact times and road closures here closer to the event: https://www.northyorks.gov.uk/uci-road-world-cycling-championships .  
  • Public Transport: trains to and from Harrogate, York and Leeds will be operating as usual and increased capacity is planned. There are some alterations to Knaresborough bus routes on the 21st September due to the High Street road closures. See the following websites for more details: https://yorkshire2019travel.com (bus) and https://www.northernrailway.co.uk/uci (train)

Throughout the UCI Championships – Harrogate and District

Harrogate Town Centre Road Closures (by date) 

Friday 20 September
Saturday 21 September
Sunday 22 September
Monday 23 September
Tuesday 24 September
Wednesday 25 September
Thursday 26 September
Friday 27 September
Saturday 28 September
Sunday 29 September

Monday 30 September
Tuesday 1 October

UCI FAQS AND USEFUL LINKS

About the author: I am a Knaresborough based professional photographer, specialising in Marketing, PR, Interior and Food photoshoots for businesses. I also have a range of Yorkshire photography products, including wall art, greetings cards and Christmas cards. All my cards can be personalised for corporate clients.

A Christmas card featuring a photo by Charlotte Gale of The Pump Room in Harrogate at Christmas

A Yorkshire Christmas Card featuring Sidney the Swaledale sheepYorkshire Christmas cardKnaresborough Christmas Card

 

 

 

 

 

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Knaresborough Bed Race 2019

Even the drizzle did not dampen the spirits at the 54th Great Knaresborough Bed Race. In fact, someone was clearly looking down on us, as a chink of sun appeared just in time for the start of the race.

An annual fixture in the Knaresborough calendar, this slightly quirky but ever popular community event attracts visitors from far and wide. With 630 runners and passengers, 250 volunteer marshals and an estimated 1000 local people involved in decorating the beds, the race epitomises the wonderful community spirit which exists within the town.

This year, race organisers, The Knaresborough Lions, had chosen a Yorkshire theme and the entrants certainly did not disappoint. From a brilliant Great Yorkshire Show entry by Kingston White Opticians to various Gothic inspired Whitby beds, all the businesses and groups taking part had clearly spent a lot of time and effort decorating their beds. However, the coveted ‘Best Dressed’ award this year went to Richard Taylor School.

90 teams took part in the gruelling 2.4 mile course around the picturesque, but decidedly hilly, market town of Knaresborough. I decided to capture them just as they started the ascent of one of the most difficult climbs on the route.

Congratulations to the fastest men’s team GH Brooks, who completed the race in 13 minutes and 40 seconds – an impressive result given that they had to cross a rather swollen River Nidd at the end of the course – and the female champions, Ripon Runners 

Well done to all the teams who took part and a big thank you on behalf of the Knaresborough community to all those who worked so hard to make the event a success.

If you are a fan of beautiful Knaresborough, why not browse my range of Yorkshire photographic greetings cards and Christmas cards at pictur-esque.com. Knaresborough features heavily and all my designs can be fully customised for corporate use.

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ERT magazine cover wins top publishing award

Earlier this year I was commissioned by ERT magazine to photograph Julian Richer, founder of the national Hi-Fi, Home Cinema and TV retail chain, Richer Sounds for their July issue. My photographs were featured on the front cover and also in the lead article.

I am very excited to announce that my cover photo is now award winning after winning ‘Cover of the Year (Business)’ at the national 2015 PPA Independent Publisher Awards in London earlier this week.

Julian Richer

The brief was not without its challenges, especially as ERT’s head of design had a particular creative style in mind. However, the judges remarked: “It was a really striking cover with a great back story. The use of one of the least photographed, but most influential figures in ERT’s market, was an absolute coup and made it a compulsive must-read issue for anyone in the industry. Add to that a fantastic cover line, and you have the perfect cover for this relaunch. It flatters the reader, flatters the brand and exercises its power to brilliant effect.”

Mr Richer commented “I’m hugely surprised that a picture of me would win a prize for anything, but I’m delighted for ERT and Charlotte the photographer”.

ERT Magazine have issued the following release:

Business Magazine Cover of the Year

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